Where it sits
Farrox has several AI functions. The voice assistant, vehicle intake and dismantling recommendation run inside Farrox ERP. Farrox Sales AI runs on the public website: a visitor writes freely, the AI replies in a sales context.
The structured definition page is farrox.ai/en/ai/sales-ai. The short term is in the glossary.
How a conversation works
On farrox.ai marketing pages a visitor can open the advisor and send a first message. That starts a conversation. The full transcript is stored server-side even if no phone or email is given.
After that first message the Farrox team can be notified once. Later messages in the same conversation do not send another start notification.
When a lead is created
A conversation is not automatically a lead. A lead is stored only when the required contact details and consent are present. The existing lead notification then remains in addition to the start notification. There is no newsletter and no contract through this chat.
Reading chats in Farrox Admin
Under Farrox Admin → Sales AI → Conversations the team can open every conversation. Per conversation at least: start time, last activity, status, lead yes/no, contact details if any, a short AI summary, and the full transcript.
Storage details are in the privacy policy.